Reasons for Social Media Marketing
Consider Figure 9.4: Reasons for Social Media Marketing in Chapter 9 of Integrated Advertising, Promotion, and Marketing Communications then consider three brands that you are loyal to.
List each brand’s social media sites and three reasons why they appear to use social media marketing. Support your answers with specific information from the social media sites as well links to the sites as evidence.
For all discussion posts, back up your writing with terms and concepts from class readings. Remember, these same terms and concepts can be used in your Critical Thinking assignments and in the portfolio project, so use the discussion area as a place to practice applying terms and concepts to the situations being addressed.
Your post must be well written and formatted according to the requirements in the CSU-Global Guide to Writing and APA. Include at least two substantive posts to classmates by Sunday. Respond to two or more of your classmates’ postings in any of the following ways:
- Build on something your classmate said
- Explain why and how you see things differently
- Ask a probing or clarifying question
- Share an insight from having read your classmates’ posts
- Offer and support an opinion
- Validate an idea with your own experience
- Expand on your classmates’ posts
- Ask for evidence that supports the post