PRINCIPLES OF PUBLIC RELATIONS
Benchmark – Interpreting Financial Statements
The purpose of this assignment is to employ accounting principles and relevant business practices to evaluate a company’s performance and financial position through a comparison to industry data.
Locate the Critical Thinking CT 10.4 problem at the end of Chapter 10 in the textbook. This will serve as the structure for your assignment. Begin by choosing two competing publicly traded companies from the list below.
- Coca-Cola and PepsiCo
- Walmart and Target
- Nike and Adidas
For the pair of companies selected, you will need to use each company’s stock symbol to locate the liquidity, solvency, and profitability ratios on the MSN Money website. As part of your research, you will need to identify each company’s stock symbol for the American market.
Review the competing companies’ ratios provided at the MSN Money website in the topic resources. Navigate to My Watchlist and enter the name of the company in the Quote Search. Identify and select the correct stock symbol.
Under the “Analysis” heading, use the Growth, Profitability, Price Ratios, Financial Health, Trading Statistics, and Management Effectiveness information to complete a 750-1,000 word comparison addressing the following:
- Evaluate each company’s liquidity relative to its competitor using at least three ratios
- Evaluate each company’s solvency relative to its competitor using at least two ratios
- Evaluate each company’s profitability relative to its competitor using at least three ratios
Note: You will be assessed on your ability to evaluate each company’s performance based on the information provided at MSN Money. You do not need to calculate the ratios for individual companies or the industry averages.
Prepare this assignment according to the guidelines found in the APA Style Guide.
You are required to submit this assignment to LopesWrite to verify similarity and plagiarism.
Survey of Accounting
Kimmel, P. D., & Weygandt, J. J. (2019). Survey of accounting. John Wiley & Sons. ISBN-13: 9781119594536
Survey of Accounting With WileyPLUS
Kimmel, P. D., & Weygandt, J. J. (2019). Survey of accounting with WileyPLUS. John Wiley & Sons. ISBN-13: 9781119767763
The textbook and all associated resources and course assignments will be available through WileyPLUS. Your instructor will provide the login information to WileyPLUS.
Survey of Accounting With WileyPLUS:
Read Chapter 10 in Survey of Accounting With WileyPLUS.
Explore the “Money” webpage located on the msn website. https://www.msn.com/e