A Brand Strategy For a Hybrid Car.

A Brand Strategy For a Hybrid Car.

Week 4 Discussion

Develop a brand strategy for a hybrid car. To come up with a strategy, answer the following questions:
How will it be positioned relative to other plug-in hybrids currently under development or in the marketplace?

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How will it be launched in the selected target market?
Describe what activities will be conducted to build the image of the brand.

A Brand Strategy For a Hybrid Car.